#ConnectDiversity

2018 Education

Subject to Change

Monday, Feb. 5
5-5:45 p.m. | Opening General Session

Presented by Kathleen Ronald

Do you find yourself at networking events where people cut their conversations with you short or seem to find a bathroom within minutes of connecting with you? You may be guilty of some common networking sins that are costing you big returns on new client opportunities. People do business with those they like and trust. Master the art of connecting and you will be forever abundant!

Tuesday, Feb. 6
8-9:15 a.m. | Breakfast & Panel

Presented by Tamara Kennedy-Hill

Share your thoughts and converse with colleagues during this interactive panel focused on the state of the economy and its effect on diverse meetings. How are selections and sites currently impacting meetings? Should we expect growth in attendance? Is our post-con information showing a pattern we can use to anticipate the future? Interact with your peers over breakfast as you learn more about how 2018 will look different or stay the same.

10:45-11:45 a.m. | Master Class

Presented by Darrell Hammond, Sr.

Difficult people are everywhere. Don’t believe me? Just look in the mirror. We all come from different backgrounds and possess different values, perspectives and opinions. This workshop explores how we can develop a shared communication model with others. We will learn about communication styles, and how best to listen and speak to those who appear to be critical and confrontational.

Wednesday, Feb. 7
10-10:45 a.m. & 11-11:45 a.m. | Round Robin Education Sessions

Presented by Darrell Hammond, Sr.

Titans are gigantic in size, power and influence. Values are titans in today’s economy. Organizations and families alike are experiencing "Clashes" like never before. Join us as we explore the possibilities of how to eliminate, prevent or at least reduce titanic clashes.

Presented by Liz Caruso

The fast-paced evolution of technology is causing us to rethink how we can use products successfully at our events. This quick primer will cover how to create an event tech strategy and will update you on the latest trends affecting our industry.

Presented by Austin Johnston

It is said over 70% of marketing budgets in 2018 will be refocused from media to experiential, but what does that mean and how can it be implemented in your events, conferences and experiences? Dive into creating, designing, fabricating, building and budgeting for the experiential future as we focus on diversity, activism and LGBT activations and experiential moments around the country—from both the speaker's own firm and impactful case studies.

12-2 p.m. | Closing General Session

Presented by Kathleen Ronald

Do you hang up on a prospective client who calls to find out about your service? When an associate offers you a business opportunity, do you walk off without a response? Do you write "wasteful – unreliable – indifferent," on your marketing collateral? Not in a million years!

Then why pay for the privilege of networking and then toss out your ROI because you choose not to follow up?

Follow-up = Opportunities = ROI.

People with a good follow-up system are known for their integrity, service and accountability. They're also known at the bank. Those without such a system are prey to procrastination, being endlessly overwhelmed and forever saying, "I’m sorry." Which are you?

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